New Delhi, [India], September 18, 2024: One quiet revolution is taking shape. It’s not happening on the streets or classrooms but in the wardrobes of working women across India. At the heart of this sartorial change stands Rajni Bobel, a woman whose journey from an ordinary student to a fashion entrepreneur is as inspiring as the brand she’s built.
Charcoal Threads, launched in June 2024, isn’t just another name in India’s crowded fashion market. It represents Rajni’s vision – a vision born from her own struggles and those of countless Indian women juggling professional aspirations with personal style.
“I remember standing in front of my wardrobe every morning, feeling a sense of defeat,” Rajni recalls. “I had clothes, yes, but nothing that truly spoke to me as a working Indian woman. That’s when I knew something had to change.”
Rajni’s journey to entrepreneurship was far from typical. An average student from an ordinary school, she carved her path through sheer determination and passion. Her career began in graphic design, where she first honed her creative skills. As she navigated through roles in copywriting and marketing, each experience added a new dimension to her understanding of consumer needs. “Every job was a learning opportunity,” she says. “I was unknowingly preparing for my true calling.”
Rajni’s approach to fashion is deeply rooted in empathy. She understands the pain points of modern Indian women – the need for versatile clothing that transitions from office to evening events, the desire for premium quality at affordable prices, and the importance of clothing that withstands the test of time and trends.
“We have designed clothes to make women feel confident and comfortable,” Rajni states. “We use premium fabrics to ensure durability but keep our prices accessible. It’s about giving women the best without burning a hole in their pockets.”
Charcoal Threads’ Western-inspired range comprises shirts, dresses, co-ords, and suit sets, and it meets another critical need – clothing that aligns with global corporate aesthetics while respecting Indian sensibilities. The brand offers a practical approach to clothing, with pieces that are versatile and long-lasting.
Understanding the busy lives of her customers, Rajni has ensured that Charcoal Threads provides on-call customer support. “We want our customers to feel valued and supported throughout their journey with us,” she emphasises.
“Every piece we create is a solution to a problem I once faced,” Rajni shares. “It’s about empowering women to feel their best, regardless of their budget.”
Rajni’s story is an inspiration to aspiring entrepreneurs, especially women. She has shown that with courage and determination, it’s possible to turn challenges into opportunities. “I want every woman to know that their dreams are valid, no matter where they come from,” she says.
In a world where fashion often prioritises trends over practicality, Rajni Bobel and Charcoal Threads stand out by putting women’s needs first. Making it about changing the narrative of what fashion can do for women in her workplace.
