Director Smriti Sahgal shares how a bold 100-song plan and a proptech partner are putting Uttarakhand at the center of India’s music-video map.
When Smriti Sahgal, Director of Sound Stars UK, announced a 100-song shooting project across Uttarakhand, it immediately sparked industry buzz. Could one production house transform the way India looks at film tourism?
Now, the vision is powered by Aawas Yojana, a real estate technology platform by Techyard Labs and WT IT Solutions Pvt. Ltd., which has been appointed as the PropTech & Locations Enablement Partner.
We spoke to Smriti Sahgal and Raj Chaudhary (Director – Global Expansion, Aawas Yojana) about music, tourism, women in leadership, and the future of tech-enabled filmmaking.
Q&A
Q: Smriti, why Uttarakhand and why 100 songs?
Smriti Sahgal: Uttarakhand is a storyteller’s dream. Its valleys, rooftops, and heritage towns are cinematic on their own. We didn’t want just one or two music videos—we wanted a scale that redefines visibility for the state. A hundred songs will give Uttarakhand a new identity in the film and music industry.
Q: What role does Aawas Yojana play?
Smriti Sahgal: Filmmaking logistics are as critical as creativity. Aawas Yojana lets us book and secure locations digitally, arrange artist housing, and ensure escrow-protected payments. That trust and transparency free us to focus on storytelling.
Q: Raj, how does proptech help film producers?
Raj Chaudhary: Traditionally, producers relied on brokers, cash, and last-minute negotiations. With Aawas Yojana, it’s different. Locations can be scouted, blocked, and paid for through our platform. Payments stay in escrow until agreements are fulfilled, and paperwork is digital. It reduces risk, saves time, and benefits local property owners directly.
Q: Smriti, as a woman leading this vision, what message do you hope to send?
Smriti Sahgal: Women are taking bold roles in cinema and production, and I want to show that scale and ambition belong to us too. This project is about creativity, but it’s also about showing that women can lead massive initiatives with clarity and efficiency.
Q: What’s the larger impact on Uttarakhand?
Raj Chaudhary: It’s huge. More shoots mean more local jobs—drivers, caterers, designers, lighting crews, hotels. Every song becomes a visual postcard, boosting tourism in ways traditional ads never could.
Q: What should audiences expect from these 100 songs?
Smriti Sahgal: A complete mix. Folk songs that celebrate tradition, Bollywood beats that showcase our energy, and indie tracks that highlight Uttarakhand’s urban vibe. Every video is both music and tourism promotion.
Closing Note
The Sound Stars UK × Aawas Yojana collaboration is more than a deal—it’s a blueprint for the future of music, film, and tourism in India. By blending art, women leadership, and proptech innovation, this initiative positions Uttarakhand as India’s next big shooting hub.
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Smriti Sahgal on Sound Stars UK’s 100-song Uttarakhand project with Aawas Yojana as PropTech partner: music, tourism & women leadership.
