“Networking for me is about meaningful relationships, not just contacts, and that’s how real impact happens.” -Said Avitoli Yeptho, Founder & CEO Boditive.
Boditive, a purpose-driven women’s health brand founded by clinical dietitian and entrepreneur Avitoli Yeptho, announced its continued momentum in menstrual wellness, centered on comfortable, skin-friendly sanitary solutions and a community-first approach that partners with NGOs, schools, hospitals, and government departments to expand access and awareness.
In a recent founder interview with Women Entrepreneurs Magazine, Yeptho shared how Boditive grew from a quest for financial independence into a mission to empower women, challenge biases in male-dominated healthcare supply chains, and build a company defined by reliability, authenticity, and impact.
Multi-channel growth with a hero product
Boditive operates a D2C model via its own website and marketplaces, while building B2B presence in physical stores. The brand’s Bamboo Charcoal pad, praised by users for comfort and effectiveness, anchors its portfolio as Boditive scales responsibly and invests in trust-based relationships with its community.
Founder quotes
“Networking for me is about meaningful relationships, not just contacts, and that’s how real impact happens.” – Avitoli Yeptho
“Start small, stay consistent. Progress is possible when your product is reliable and your values are clear.” – Avitoli Yeptho
Partnerships & ecosystem support
Boditive credits mentorship and incubation partners, including YouthNet Nagaland, Startup Nagaland, and the Global Alliance for Mass Entrepreneurs (GAME)—for guidance that accelerates growth, sharpens leadership, and strengthens market linkages for a women-led enterprise from the Northeast.
Tackling barriers, building a standard
From cracking pharma distribution channels historically led by men to closing enterprise deals on merit, Boditive’s journey reflects a broader shift toward merit-based leadership for women founders. The company continues to invest in quality, supply-chain discipline, and customer education to set a higher bar for menstrual comfort and skin safety.
Key Highlights
- Mission-led brand focused on comfort, skin-friendliness, and dignity in menstrual care.
- Bamboo Charcoal pad as the USP product with strong user feedback.
- Multi-channel distribution: Brand website, marketplaces, and retail; authentic influencer collaborations aligned with values.
- Impact partnerships: Programs with NGOs, schools, hospitals, and government departments to reach the masses.
- Mentorship ecosystem: YouthNet Nagaland, Startup Nagaland, and GAME.
About Boditive
Boditive is a women-led menstrual wellness startup from Nagaland, India, committed to building comfortable, skin-friendly sanitary solutions and a culture of informed choice. Through D2C, B2B, and social-impact partnerships, Boditive advances access, awareness, and dignity in women’s health—anchored in reliability, transparency, and community care.
About the Founder
Avitoli Yeptho is a Clinical Dietetics & Nutrition professional turned entrepreneur from Dimapur, Nagaland. Her leadership philosophy, grounded in consistency, humility, and results, guides Boditive’s growth while championing women’s economic participation and healthcare equity.
