The creator and entrepreneur presented a symbolic fashion look inspired by feminine strength and Indian heritage.
Delhi-based creator and Entrepreneur Niharika Jain made a stunning appearance at the 79th Cannes Film Festival with a fashion look inspired by Shakti — celebrating women’s power, spirituality and Indian craftsmanship.
Representing her handcrafted jewellery brand Dumroo, Niharika mixed traditional fashion with modern storytelling. Her appearance at the Cannes Film Festival reflected themes of transformation, resilience, self-expression, and the divine feminine.
From Digital Creator To Entrepreneur
Niharika Jain has built a fan family of more than 1.6 million on YouTube and 838k on Instagram. She is known for her honest content on fashion, beauty, wellness, and lifestyle, and is also recognised for sharing both the glamour and the reality behind content creation.
She also worked in reality television, fashion choreography, and creative production before becoming a full-time creator. Alongside content creation, she founded Dumroo, a handcrafted jewellery brand inspired by sacred symbolism and feminine individuality.
Niharika Jain collaborated with multiple designers to realise the symbolic vision for her Cannes appearance. The modern ghunghat-inspired headset was designed by her jewellery label Dumroo. While Stature created the sculpted metallic corset, and the saree crafted by Evable Designs added a touch of softness and flow, showing a balance between structure and beauty.
A Cannes Look Inspired By Shakti
At the Cannes Film Festival, Niharika wore a sculptural metallic ensemble designed as an Ode to Shakti. The centrepiece of the ensemble was a metallic corset with intricate carvings inspired by feminine strength and resilience.
The structure featured a lotus motif, symbolising purity, rebirth, and spiritual awakening. The ensemble featured a mix of metallic textures and flowing draping, combining traditional artistry with contemporary fashion.
Niharika Jain wore jewellery from Dumroo, inspired by feminine strength and transformation.
Reflecting on the moment, Niharika says, “She wanted the look to represent feminine energy, spirituality, and the emotional journey behind reaching a platform like Cannes”
Indian Creators On The Global Stage
Niharika Jain’s debut at the Cannes Film Festival reflected the growing presence of Indian digital creators on global platforms, where fashion culture and storytelling continue to converge.
